What will David Beckham’s impact be on MLS in the next three years?

Marginal impact – 54.88
Major impact – 41.46
No impact – 2.03

Where will Beckham mostly likely have the greatest impact on MLS?

Publicity – 54.88
Ticket Sales – 22.36
Licensing – 8.94
TV Ratings – 6.10
Sponsorships – 4.88
Other – 1.22

Which insurance company has done the best job of using sports sponsorships?

Aflac – 30.49
Allstate – 30.49
State Farm – 19.51
Nationwide – 4.88
Other – 3.66
Progressive – 2.03
Travelers – 1.22

Thinking about the insurance category s a whole, how would you grade the category’s overall activation in sports?

B – 50.00
C – 34.15
A – 6.50
D – 5.69
F – 0.00

What type of insurance is best suited to leverage sports sponsorships?

Auto Insurance – 76.02
Homeowners Insurance – 6.50
Life Insurance – 6.10
Other – 1.22

Of the following top-grossing sports drama movies, which is your favorite?

Field of Dreams (1989) – 26.83
Rocky (1976) – 26.02
Remember the Titans (2000) – 19.11
Seabiscuit (2003) – 8.94
Miracle (2004) – 8.13
Cinderella Man (2005) – 4.07
Any Given Sunday (1999) – 2.44
The Rookie (2002) – 2.03
Friday Night Lights (2004) – 1.63
Coach Carter (2005) – 0.00

Of the following top-grossing sports comedy movies, which is your favorite?

Caddyshack (1980) – 61.79
Slap Shot (1977) – 14.23
Talladega Nights (2006) – 6.50
The Waterboy (1998) – 4.88
Dodge Ball (2004) – 4.07
White Men Can’t Jump (1992) – 3.25
The Longest Yard (2005) – 1.63
Cool Runnings (1993) – 0.81
Semi-Tough (1977) – 0.81
The Main Event (1979) – 0.00

Which of the following leagues has the best All Star event?

MLB – 55.28
NBA – 31.71
NHL – 4.07
NFL – 3.25
MLS – 2.03

Prince just played the Super Halftime Show, following in the footsteps of U2, Sting, Paul McCartney, etc.   Which of the following statements best describes your opinion of this practice?

Like it – it connects sports in popular culture – 36.59
Love it - adds to the overall experience – 23.17
Bored – NFL needs to find the next thing – 19.11
Not Sure – the acts seem 25 years behind – 13.41
Hate it - bring back the marching bands – 4.88
Other – 2.03

Which of the following leagues has done the best job in selecting live music acts to perform at major events?

NFL – 54.47
NBA – 17.07
NASCAR – 8.54
MLB – 2.44
NHL – 0.81

If you were a GM of a MLB club, would you want Barry Bonds on your club this season?

No – 77.64
Yes – 16.67
No opinion – 4.07

Will Barry Bonds break Hank Aaron’s all time home run record this season?

Yes – 72.76
No – 18.70
No opinion – 6.10

If Barry Bonds breaks Hank Aaron’s all time home run record this season, is it good for Major League Baseball?

No – 72.76
Yes – 14.23
No opinion – 10.98

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7- Extremely Optimistic – 16.26
6- Very Optimistic – 41.87
5- Somewhat Optimistic – 34.96
4- Neither Optimistic nor Pessimistic – 3.66
3- Somewhat Pessimistic – 2.03
2- Very Pessimistic – 0.00
1- Extremely Pessimistic – 0.00