TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

February 2006
NASCAR, Olympic Movement, future of “niche” sports

Please grade the 2006 Super Bowl’s half-time show:

  • B – 34.38%
  • C – 29.30%
  • D – 13.67%
  • A – 12.11%
  • F – 4.69%

No Response – 5.86%

Please grade the 2006 Super Bowl’s post-game award ceremony:

  • C – 37.01%
  • B – 29.53%
  • A – 7.87%
  • D – 6.30%
  • F – 0.79%

No Response – 18.50%

From a security perspective, how effective is the practice of metal detector “wanding” and “pat-downs” as fans enter an event?

  • Somewhat Effective – 71.08%
  • Extremely Effective – 11.65%
  • Somewhat Ineffective – 8.43%
  • Not Effective At All – 5.22%

No response – 3.61%

How would you grade the NBA’s response to recent security issues raised by incidents between players and fans?

  • B – 40.73%
  • C – 33.06%
  • A – 10.48%
  • D – 8.06%
  • F – 0.40%

No response – 7.26%

From a security perspective, what is the biggest threat to the safety of fans at major sporting events?

  • Alcohol abuse by unruly fans – 66.53%
  • Terrorist activity – 17.47%
  • Conflicts between fans of the opposing teams – 6.05%
  • Weapons brought into the venue – 4.84%
  • Conflicts between players and fans – 2.42%
  • Other – 0.81%

No response – 1.61%

What is the most important skill set for a young, rising sports business executive?

  • Listening – 30.24%
  • Leadership – 28.23%
  • Teamwork – 16.13%
  • Art of persuasion – 10.48%
  • Negotiation – 10.08%
  • Other – 4.03%

No response – 0.81%

For building a successful career in the sports business, please select the MOST important of the following?

  • Honesty – 39.11%
  • Experience – 31.05%
  • Intelligence – 28.23%

No response – 1.61%

Do you feel that the sports industry embraces change?

  • Yes – 52.63%
  • No – 45.75%

No Response – 1.62%

Do you feel that the sports industry is an “early adopter” of new technologies?

  • No – 51.42%
  • Yes - 47.37%

No Response – 1.21%

What segment of the sports industry do you feel is driving change the MOST?

  • Content distribution – 57.89%
  • Advertising/sponsorship – 19.03%
  • Broadcast production – 15.79%
  • Other – 3.24%
  • Facility operations – 2.02%
  • On-field competition – 0.81%

No response – 1.21%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 10.53%
  • 6- Very Optimistic – 44.13%
  • 5- Somewhat Optimistic – 37.65%
  • 4- Neither Optimistic Nor Pessimistic – 4.05%
  • 3- Somewhat Pessimistic – 2.43%
  • 2- Very Pessimistic – 0.81%
  • 1- Extremely Pessimistic – 0.00%

No response – 0.40%
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