February 2005
MLB marketability, MLS popularity
Presently, where do you think sports fans go most often to obtain sports information?
- Television - 37.99%
- Newspaper - 31.88%
- Internet - 29.26%
- Print Magazine - 0.44%
- Radio - 0.00%
- Wireless device - 0.00%
- Gaming device - 0.00%
Five years from now, where do you think sports fans will go most often to obtain sports information?
- Internet - 49.78%
- Wireless device - 24.45%
- Television - 19.21%
- Newspaper - 5.68%
- Print Magazine - 0.44%
- Radio - 0.00%
- Gaming device - 0.00%
In the next five years, which facet of the sports business will enjoy the MOST lucrative impact from the growth in sports video games?
- Licensing - video games will generate rapidly increasing licensing royalties - 64.19%
- Sponsorship - video games will become a top sponsorship category - 18.34%
- Viewership - video games will help generate increased television ratings - 10.92%
- Admissions - video games will help grow the universe of ticket buyers - 3.06%
Which property is doing the BEST job of utilizing technology to establish and maintain fan awareness, affinity and loyalty?
- National Football League (NFL) - 34.50%
- NASCAR - 16.16%
- Major League Baseball (MLB) - 16.16%
- National Basketball Association (NBA) - 12.66%
- PGA Tour - 2.62%
- Major League Soccer (MLS) - 2.18%
- Arena Football League (AFL) - 1.75%
- National Hockey League (NHL) - 1.31%
- Indy Racing League (IRL) - 0.87%
- National Collegiate Athletic Association (NCAA) - 0.87%
- National Hot Rod Association (NHRA) - 0.87%
- ATP Tour - 0.00%
- LPGA Tour - 0.00%
- Sony Ericsson WTA Tour - 0.00%
Major League Soccer (MLS) is entering its 10th Anniversary season. What is the MOST promising MLS development in the past year?
- Soccer-specific stadiums are finally becoming a reality - 43.67%
- Freddy Adu enters the league with unprecedented celebrity - 25.33%
- Recent expansion into new markets with new ownership - 13.54%
- Recent 10-year Adidas sponsorship shows market potential - 10.04%
Which of the following best describes MLS's status in its product lifecycle?
- Rising star with still more growth potential - 54.15%
- Established product that has reached its peak - 18.78%
- Mature product that is beginning to level off or decline - 20.09%
If you were Don Garber, MLS Commissioner, what would be your TOP priority during the next three years?
- Gain nationwide mainstream visibility of MLS players & brand - 42.36%
- Secure a stronger national television position for MLS games - 24.02%
- Construct soccer-specific stadiums for all MLS clubs - 16.59%
- Consistently sell out MLS games - 12.23%
- Expand MLS well past the current 12 franchises - 0.87%
ooking at the past three years, how would you grade the management of MLS as a sports property?
What will be the top story in MLB this season?
- Continued focus on performance enhancing drugs - 59.83%
- Bonds' pursuit of Aaron's career HR record - 17.47%
- The Ongoing Red Sox - Yankees Rivalry - 10.92%
- MLB returns to Washington, D.C. with the Nationals - 9.61%
- Launch of The Baseball Network - 0.44%
If you were Bud Selig, MLB Commissioner, which form of celebration would you favor MOST if Barry Bonds breaks Hank Aaron's career home run record?
- Simple, elegant on-field ceremony and then keep the game moving - 51.97%
- Authorize all media outlets worldwide to carry event live as a historic event - 25.33%
- Extended on-field ceremony with many baseball greats in attendance - 10.92%
- Congratulatory advertising purchased by MLB and MLB sponsors - 4.80%
- Ticker-tape parade in San Francisco at the first possible chance - 1.31%
Do you think that the Washington Nationals will have a positive or a negative impact on the business of the Baltimore Orioles?
- 7 - Extremely Positive Impact - 0.87%
- 6 - Very Positive Impact - 3.49%
- 5 - Somewhat Positive Impact - 13.54%
- 4 - No Discernable Impact - 24.89%
- 3 - Somewhat Negative Impact - 44.98%
- 2 - Very Negative Impact - 8.73%
- 1 - Extremely Negative Impact - 1.31%
Jose Canseco's book "Juiced" contains allegations of steroid abuse by him and past teammates such as Mark McGwire. McGwire just released a statement denying these allegations. Who do you believe?
After the NFL, what is the most watched sport on television?
- NASCAR - 36.68%
- Major League Baseball (MLB) - 28.38%
- NCAA College Football - 17.03%
- NCAA College Basketball - 8.73%
- National Basketball Association (NBA) - 6.11%
- PGA Tour -.18%
- Major League Soccer (MLS) - 0.44%
- National Hockey League (NHL) - 0.00%