TURNKEY Sports Poll February 2004 - Relocation of Montreal Expos, sports facility development, baseball marketability

TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

February 2004
Relocation of Montreal Expos, sports facility development, baseball marketability

What should be the most important factor in MLB's decision process on where to move the Montreal Expos?

Strength of the market in terms of tickets and sponsorship - 58.19%

Strength of the ownership group - 23.73%

Strength of the market in terms of incremental TV ratings for MLB - 5.08%

Strength of the stadium deal - 5.08%

Opportunity to open new international markets - 3.39%

No Response - 4.52%

What should MLB do with the Expos?

Move to the Washington, DC area - 46.89%

Contract them - 13.56%

Move to Las - Vegas 9.04%

Move to Portland, OR - 7.91%

Move to Mexico - 4.52%

Move to Norfolk, VA - 3.39%

Move to some other location (write-in other location) - 3.39%

Move to Puerto Rico - 1.69%

No Response - 9.60%

Please rank order the following MLB players in terms of their appeal to national advertisers (Rank the most appealing player "1" and the least appealing player "5").: Barry Bonds

Rank: 5 - 46.15%

Rank: 4 - 23.67%

Rank: 3 - 16.57%

Rank: 2 - 8.28%

Rank: 1 - 5.33%

Please rank order the following MLB players in terms of their appeal to national advertisers (Rank the most appealing player "1" and the least appealing player "5").: Roger Clemens

Rank: 4 - 33.73%

Rank: 3 - 29.59%

Rank: 2 - 17.75%

Rank: 5 - 13.02%

Rank: 1 - 5.92%

Please rank order the following MLB players in terms of their appeal to national advertisers (Rank the most appealing player "1" and the least appealing player "5").: Derek Jeter

Rank: 1 - 63.31%

Rank: 2 - 21.89%

Rank: 3 - 7.69%

Rank: 4 - 6.51%

Rank: 5 - 0.59%

Please rank order the following MLB players in terms of their appeal to national advertisers (Rank the most appealing player "1" and the least appealing player "5").: Alex Rodriguez

Rank: 2 - 43.20%

Rank: 1 - 21.30%

Rank: 3 - 21.30%

Rank: 4 - 8.88%

Rank: 5 - 5.33%

Please rank order the following MLB players in terms of their appeal to national advertisers (Rank the most appealing player "1" and the least appealing player "5").: Ichiro Suzuki

Rank: 5 - 35.12%

Rank: 4 - 26.79%

Rank: 3 - 25.00%

Rank: 2 - 8.93%

Rank: 1 - 4.17%

How would you evaluate Bud Selig's leadership of Major League Baseball since he assumed the role of Commissioner in 1992?

Fair - 43.18%

Good - 26.14%

Poor - 22.16%

Excellent - 2.84%

No Response - 5.68%

Over the next 10 years will new sports facility development trend toward:

Arenas and stadiums as components in multi-use real estate developments - 79.55%

Stand alone stadiums and arenas - 18.18%

No Response - 2.27%

Which of the following factors will be most important in driving the evolution of stadium and arena design in the next decade?

Market demand for premium/luxury seating - 28.41%

Market demand for prime seating without premium/luxury amenities - 25.00%

Market demand for specifically 'themed' areas throughout the building - 14.77%

Sponsor integration - 13.64%

Security - 2.84%

'Smart' technology - 8.52%

No Response - 6.82%

Should the NCAA allow alcohol advertising during its sanctioned events?

No - 51.14%
Yes - 46.02%

No Response - 2.84%

How would you evaluate Myles Brand's leadership of the NCAA since he assumed the presidency January 1, 2003?

Good - 40.34%

Fair - 35.23%

Poor - 6.82%

Excellent - 2.27%

No Response - 15.34%

Which of the following best describes teams' primary motive for executing special promotional give-away days:

Sponsorship revenue is the key; most teams would not execute promotional give-aways without sponsorship - 51.43%
Ticket sales are the key; most teams would still execute promotional give-aways even without sponsor participation - 44.57%

No Response - 4.00%

The agreement that governs the NFL's revenue sharing plan (the NFL Trust) will expire this year. Should the NFL:

Extend the trust in its current form - 58.29%

Modify the trust so that teams retain all local marketing and merchandising rights, but continue to share ticket and broadcast revenue - 26.29%

Modify the trust so that teams only share broadcast revenue - 4.57%

No Response - 10.86%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your business?

Somewhat Optimistic - 40.57%

Very Optimistic - 37.71%

Somewhat Pessimistic - 6.86%

Extremely Optimistic - 6.29%

Neither Optimistic Nor Pessimistic - 4.00%

Very Pessimistic - 1.71%

Extremely Pessimistic - 0.57%

No Response - 2.29%

In terms of total seating capacity are most stadiums and arenas that were built since 1990:

About the right size - 61.36%

Too big - 35.80%

Too small - 0.00%

No Response - 2.84%