December 2009
Tiger Woods, Golf Sponsorship, Video Games, Winter Olympics, Facilities.
Will the recent news about Tiger Woods negatively affect his marketability?
- Yes, slightly - 48.25%
- Yes, significantly - 46.69%
- No, not at all - 5.06%
No response/Not sure - 0.00%
Which 2010 sporting event are you most looking forward to as a fan?
- Super Bowl/Pro Bowl week - 21.79%
- Winter Olympics - 14.79%
- World Cup - 13.23%
- Final Four - 8.95%
- NHL Winter Classic at Fenway Park - 7.00%
- BCS National Championship Game - 6.61%
- World Series - 6.23%
- Masters - 4.28%
- NBA Finals - 4.28%
- Daytona 500 - 3.50%
- NBA All Star Game in Cowboys Stadium - 3.50%
- Stanley Cup Finals - 1.56%
- Indy 500 - 0.39%
- Other (please specify) - 2.33%
No response/Not sure - 1.56%
Eleven of the 24 events on the LPGA's 2010 schedule will be held outside the United States. Do you think this will be good or bad for the future growth of the tour?
No response/Not sure - 7.45%
What effect will Michelle Wie's recent LPGA win have on the tour's ability to attract sponsors?
No response/Not sure - 3.14%
How important is Tiger's participation to a tournament's success compared to five years ago? Is it:
- About the same level of importance - 38.04%
- More important - 34.90%
- Much more important - 21.96%
- Less important - 4.31%
- Much less important - 0.00%
No response/Not sure - 0.78%
In 2010, will the PGA exceed last year's levels of . . .
In 2010, will the LPGA exceed last year's levels of . . .
Which of the following company types will have the biggest effect on the future growth of sports video games?
- Software developers (EA Sports, 2K Sports, etc.) - 43.87%
- Independent application developers (iPhone, Blackberry, etc. applications) - 25.30%
- Hardware manufacturers (Nintendo, Sony, Microsoft, etc.) - 14.23%
- Licensees (NFL, NBA, etc.) - 5.14%
- Governing bodies (Major League Gaming, etc.) - 1.19%
- Sponsors - 0.79%
- Other - 0.40%
No response/Not sure - 9.09%
Currently, many leagues sell the exclusive licensing rights for video games to one company (ex: EA Sports' Madden NFL 10 has exclusive rights to team marks and actual NFL player names/stats). Is this the best way for leagues to maximize revenue?
- Yes, an exclusive deal is best - 52.17%
- No, it would be best to have multiple deals - 35.18%
No response/Not sure - 12.65%
Currently, there is a pending lawsuit against EA Sports and the NCAA by former college athletes over the use of their likenesses in video games. Which side do you support?
No response/Not sure - 18.58%
How would you best describe your own personal level of interest in the Vancouver Games?
- Extremely interested - 6.72%
- Moderately interested - 35.57%
- Very interested - 25.30%
- Slightly interested - 24.51%
- Not at all interested - 7.51%
No response/Not sure - 0.40%
Which Winter Olympics event are you most looking forward to watching?
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Short track speed skating
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Which U.S. Olympic athlete are you most looking forward to following during the 2010 Winter Olympics in Vancouver?
- Apolo Ohno - Short track speed skating - 14.68%
- Shaun White - Snowboarding - 13.89%
- Bode Miller - Alpine skiing - 12.70%
- Lindsey Vonn - Alpine skiing - 12.30%
- Sasha Cohen - Figure skating - 5.56%
- Tanith Belbin - Figure skating - 2.38%
- Gretchen Bleiler - Snowboarding - 2.38%
- Shani Davis - Speed skating - 1.98%
- Lindsey Jacobellis - Snowboarding - 1.59%
- Chad Hedrick - Speed skating - 0.79%
- Daron Rahlves - Freestyle skiing - 0.79%
- Louie Vito - Snowboarding - 0.79%
- Evan Lysacek - Figure skating - 0.40%
None of the above - 15.08%
No response/Not sure - 14.68%
What design feature, if included in a new facility, would most increase fan satisfaction?
- Larger concourses - 26.98%
- Healthier concession options - 17.46%
- More concession locations - 15.87%
- More restroom locations - 10.71%
- Party decks - 9.13%
- More “green” elements - 4.37%
- Larger main entrances - 2.78%
- Standing room only areas - 2.38%
- Larger suites - 0.79%
- Smaller suites - 0.79%
- Other - 5.95%
No response/Not sure - 2.78%
In two years, how important will it be to fans to have wireless access to in-stadium services/amenities at their seats?
- Very important - 34.92%
- Somewhat important - 32.54%
- Extremely important - 21.03%
- Not very important - 9.92%
- Not important at all - 1.19%
No response/Not sure - 0.40%
The proposed NFL stadium in City of Industry, CA, is:
- Going to happen when a team commits to relocate there - 34.52%
- Going to happen when the NFL grants Los Angeles an expansion team - 19.44%
- Never going to happen - 13.89%
- Going to happen even without the promise of a team - 9.13%
No response/Not sure - 23.02%
Which of the following teams will be the first to move to a new facility?
No response/Not sure - 38.49%
What is your New Year's Resolution?
- Exercise more - 23.02%
- Spend more time with friends and family - 16.27%
- Lose weight - 11.51%
- Relax more - 9.13%
- Save more/get out of debt - 7.94%
- Volunteer more/give more to charity - 5.95%
- Make more money - 4.76%
- Become more organized - 4.76%
- Get a promotion/better job - 4.37%
- Other (please specify): - 4.76%
No response/Not sure - 7.54%
Thinking about your own particular business, what best describes your confidence level regarding the next 12 months?
