TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

December 2008

College Sports: Media, Sports Facilities, The Business of All Star Games

What level of sports do social networking sites benefit the most?

  • College – 30.10%
  • Professional team sports (football, baseball, etc.) – 17.35%
  • High school – 14.80%
  • Grassroots – 8.16%
  • Youth – 8.16%
  • Amateur – 5.10%
  • Professional individual sports (golf, racing, etc.) – 1.02%

No response/Not sure – 15.31%

Is ESPN’s successful bid for rights to the Bowl Championship Series:

  • Good for college sports – 46.15%
  • Bad for college sports – 25.13%
  • Neither good nor bad for college sports – 24.62%

No response/Not sure – 4.10%

How successful do you perceive the Big Ten Network has been since it was launched in August 2007?

  • Neutral – 36.79%
  • Not Successful – 24.87%
  • Successful – 15.03%

No response/Not sure – 23.32%

In college sports, what is the biggest benefit for a conference having its own television network?

  • Extra revenue – 54.92%
  • Exposure given to non-revenue generating sports – 15.54%
  • Promotions of individual schools – 11.92%
  • Recruiting – 10.88%
  • Other – 3.11%

No response/Not sure – 3.63%

Do you feel that sports facilities should be publicly funded?

May 08

Dec 08

Yes

47.87%

59.07%

No

41.23%

33.68%

No response/Not sure

10.90%

7.25%

As a fan, what is the most important feature of a sports seat?

  • Location/Sight lines – 83.85%
  • Leg room – 9.90%
  • Width of seat – 5.73%
  • In seat service – 0.00%
  • Other – 0.52%

No response/not sure – 0.00%

What is the single biggest challenge facing the sports facility industry regarding new construction?

  • Financing/funding – 89.12%
  • Securing title sponsorship/founding partnerships – 4.15%
  • Obsolescence (new designs will make facility obsolete quickly) – 2.59%
  • Rising material costs – 2.07%
  • Environmental issues – 1.04%
  • Liability/legal issues – 0.52%
  • Rising land costs – 0.00%
  • Other – 0.52%

No response/Not sure – 0.00%

Who has the best “All-Star Game” for spectators?

  • MLB – 58.55%
  • NBA – 25.91%
  • NHL – 6.74%
  • MLS – 3.63%
  • NFL – 2.59%
  • WNBA – 0.52%

No response/Not sure – 2.07%

Who has the best “All-Star Game” for sponsors?

  • MLB – 51.81%
  • NBA – 29.02%
  • NFL – 6.74%
  • NHL – 4.15%
  • MLS – 3.11%
  • WNBA – 0.52%

No response/Not sure – 4.66%

Who are All-Star Games really for?

  • Fans – 43.01%
  • League sponsors – 31.09%
  • The host city – 17.10%
  • Players – 7.25%
  • Owners – 1.04%

No response/Not sure – 0.52%

How has fan interest in All-Star Games changed over the past five years?

  • Decreased – 55.44%
  • Stayed the same – 26.94%
  • Increased - 17.61%

No response/Not sure – 0.00%

The NFL Pro Bowl is traditionally played after the Super Bowl.   Should the NFL give more consideration to moving the traditional date of the Pro Bowl?

Dec 07

Dec 08

Yes – It’s anti-climactic after the Super Bowl

48.44%

65.62%

No – It’s a perfect cap to the NFL season

40.89%

27.60%

No response/Not sure

10.67%

6.77%

When is the best time to hold the Pro Bowl?

  • The week before the Super Bowl – 38.02%
  • Never - drop it, it's no longer relevant – 29.17%
  • The week after the Super Bowl – 26.04%
  • In the middle of the season – 3.65%

No response/Not sure – 3.12%

Should All-Star Game results continue to determine World Series home-field advantage in MLB? 

  • Yes – 50.00%
  • No – 47.92%

No response/Not sure – 2.08%

What is your New Year’s Resolution?

  • Exercise more – 23.44%
  • Spend more time with friends and family – 15.62%
  • Lose weight – 13.02%
  • Relax more – 10.42%
  • Make more money – 7.29%
  • Get a promotion/better job – 5.73%
  • Volunteer more/give more to charity – 5.73%
  • Save more/get out of debt – 4.69%
  • Quit smoking – 0.00%
  • Other (please specify): - 3.65%
    • procrastinate less
    • get organized
    • close deal
    • ride out the storm
    • Do a half ironman triathlon
    • Trip to the Mir Space station

No response/Not sure – 10.42%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

Dec 07

Oct 08

Nov 08

Dec 08

Optimistic (5, 6, or 7)

85.72%

55.05%

45.70%

55.50%

Neutral (4)

7.96%

11.62%

15.59%

13.09%

Pessimistic (1, 2, or 3)

5.80%

32.83%

38.18%

30.89%

No response/Not sure 

0.88%

0.51%

0.54%

0.52%

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