TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

December 2005
College football, popularity of Arena football, wireless devices

How would you grade Myles Brand’s leadership of the NCAA since he assumed the Presidency January 1, 2003 (SELECT ONE)?

  • Good – 40.89%
  • Fair – 39.11%
  • Excellent – 6.22%
  • Poor – 4.44 %

No Response – 9.33%

Within the next 5 years, will college football adopt a playoff format?

  • No – 53.33%
  • Yes – 44.89%

No response – 1.78%

Within the next 5 years, in your opinion, should college football adopt a playoff format??

  • Yes - 77.78%
  • No – 20.00%

No response – 2.22%

What is the biggest challenge facing the NCAA (SELECT ONE)?

  • Academic – falling graduation rates – 39.73%
  • Budgetary – the rising costs of college athletics – 33.93%
  • Underclass students turning pro – 19.64%
  • Lack of a football playoff championship – 3.57%
  • Gap between pro facilities and college facilities – 0.89%

No response – 2.23%

How often do you use a wireless device to follow sports (SELECT ONE)?

  • Occasionally – 30.80%
  • Never – 30.80%
  • Rarely – 18.75%
  • Several times a day – 11.16%
  • Once a day – 7.59%

No response - 0.89%

How do you envision the most popular use of wireless content for sports in the future (SELECT ONE)?

  • Accessing scores – 39.01%
  • Viewing live game action – 26.91%
  • Viewing highlights & shoulder programming – 16.59%
  • Improving sports fantasy games – 6.28%
  • Gambling on sports – 6.28%
  • Accessing statistics – 4.04%

No response – 0.90%

Will the rights granted to wireless providers dilute or cannibalize the rights held by the traditional media partners (SELECT ONE)?

  • No – 57.99%
  • Yes – 39.27%

No response – 2.74%

What is the biggest obstacle to increasing demand for wireless sports content (SELECT ONE)?

  • Technology hurdles – 32.88%
  • Cost to the consumer – 29.22%
  • Inadequate content - 19.18%
  • Consumer awareness – 16.89%

No response – 1.83%

Did you think that the Arena Football League (AFL) would survive for 20 years?

  • No – 66.67%
  • Yes – 30.59%

No response – 2.74%

How would you grade the AFL under the leadership of David Baker (SELECT ONE)?

  • B – 46.58%
  • A – 21.00%
  • C – 18.72%
  • D – 2.28%
  • F – 0.91%

No response – 10.50%

Should the NFL own and/or control the AFL product?

  • No – 59.82%
  • Yes – 36.07%

No response – 4.11%

What is the AFL's greatest asset in a competitive sports landscape (SELECT ONE)?

  • Compelling product/game – 35.62%
  • Great media partnership model (with NBC) – 18.26%
  • Visionary leadership – 11.42%
  • Strong and committed ownership – 10.96%
  • Growing roster of corporate partners – 5.94%

No Response – 17.81%

Do you think it’s a good idea to hold a Super Bowl in a cold-weather location like Detroit?

  • No – 70.18%
  • Yes – 28.90%

No response – 0.92%

Do you think it would be a good idea to “simulcast” the Super Bowl on a family-friendly outlet with commercials more geared to kids?

  • Yes – 51.38%
  • No – 47.71%

No response – 0.92%

Are you surprised that the NFL and NFLPA have not yet struck a new collective bargaining agreement (CBA)?

  • No – 58.80%
  • Yes – 37.04%

No response – 4.17%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 10.65%
  • 6- Very Optimistic – 36.57%
  • 5- Somewhat Optimistic – 41.67%
  • 4- Neither Optimistic Nor Pessimistic – 5.56%
  • 3- Somewhat Pessimistic – 3.24%
  • 2- Very Pessimistic – 1.39%
  • 1- Extremely Pessimistic – 0.00%

No response – 0.93%
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