TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

December 2004
Pacers vs. Pistons fight, success of league networks, Super Bowl advertising

NBA Commissioner David Stern recently handed out suspensions and fines for the Pacers and Pistons players involved in the brawl with fans at the Palace. Were the punishments:   

  • About right - 79.63% 
  • Not severe enough - 14.81% 
  • Too severe - 5.56% 

What is the MOST important step that the NBA should take right away to prevent such a brawl with fans from happening again?   

  • Provide more training to players - 34.72% 
  • Increase security in the arenas - 32.87% 
  • Create stronger/clearer rules for fans - 27.31% 
  • Move fans back away from the action - 5.09% 

How would you compare the market for finding venue sponsors with the market 5 years ago?   

  • About the Same - 37.50% 
  • Somewhat Weaker - 33.80% 
  • Somewhat Stronger - 23.15% 
  • Much Stronger - 3.24% 
  • Much Weaker - 2.31% 

NASCAR is now in discussions with a number of sponsors in the hard spirits categories? How likely is this to occur at stadiums and arenas in the next year? Pro Venues   

  • Somewhat Likely - 42.13% 
  • Very Likely - 37.96% 
  • Somewhat Unlikely - 17.13% 
  • Very Unlikely - 2.78% 

NASCAR is now in discussions with a number of sponsors in the hard spirits categories. How likely is this to occur at stadiums and arenas in the next year? College Venues   

  • Very Unlikely - 68.98% 
  • Somewhat Unlikely - 20.37% 
  • Somewhat Likely - 8.80% 
  • Very Likely - 1.85% 

Which league network do you think will be the most successful in the next 5 years?   

  • NFL Network - 76.39% 
  • The Baseball Channel - 13.89% 
  • NBA TV - 6.02% 
  • NHL Network - 3.70% 

Which league network would you most expect to carry a substantial number of live games in the next 5 years?   

  • The Baseball Channel - 40.28% 
  • NBA TV - 29.17% 
  • NHL Network - 17.59% 
  • NFL Network - 12.96% 

Which of the following sport-specific networks has been the most successful?   

  • The Golf Channel - 57.87%
  • ESPN-U - 17.13% 
  • Speed - 17.13% 
  • CSTV - 7.41% 
  • Fuel - 0.46% 

In your opinion, what is the best use of advertising during the Super Bowl?   

  • Launch a new product/brand - 44.44% 
  • Generate mass market awareness - 30.56% 
  • Reinforce already strong positioning - 24.54% 
  • Provide lift to the stock price - 0.46% 

Is Super Bowl advertising as effective as it was 5 years ago?   

  • Yes - 68.06% 
  • No - 31.94% 

Will Janet Jackson's "wardrobe malfunction" negatively impact advertising/sponsorship revenue for the 2005 Super Bowl in Jacksonville?   

  • No - 96.30% 
  • Yes - 3.70%

No Response - 1.42%

Which brand do you most associate with successful Super Bowl advertising?   

  • Anheuser Busch - 78.70% 
  • Pepsi - 7.41% 
  • Monster.com - 6.94% 
  • Coca Cola - 3.70% 
  • Visa - 2.31% 
  • Doritos - 0.93% 
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