TURNKEY Sports Poll August 2009 - NFL, community service, "going green", and sponsorship

TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

August 2009
NFL, community service, "going green", and sponsorship

What do you think of the punishment that Roger Goodell gave Michael Vick?

Just right - 61.07%

Too lenient - 17.11%

Too strict - 15.44%

No response/Not sure - 6.38%

The major sports leagues and the NCAA have filed a lawsuit to block the state of Delaware from allowing gambling on sporting events. Which side do you support?

Delaware - 44.97%

The major sports leagues and the NCAA - 43.29%

No response/Not sure - 11.74%

Should MLB and the MLBPA reveal the complete list of players who tested positive for steroids during the 2003 season?

Yes - 72.15%

No - 25.17%

No response/Not sure - 2.68%

The United States Olympic Committee recently announced their plans to launch an Olympic cable channel. The International Olympic Committee has expressed their displeasure with the move. Will the creation of this new channel negatively affect Chicago's chances to host the Summer Olympics in 2016?

Yes - 56.04%

No - 33.22%

No response/Not sure - 10.74%

Which of the following categories will bounce back, in terms of sponsorship spending, the fastest?

Financial services - 67.92%

Automotive - 20.82%

Airline - 5.80%

No response/Not sure - 5.46%

Which is most likely to happen during the negotiations for a new NFL CBA?

	August 09	August 08
No work stoppage	60.14%	58.70%
The owners lock-out the players	24.32%	25.10%
Players strike	7.09%	4.86%
No response/Not sure	8.45%	11.34%

Will the NFL exceed last year's levels of . . .

	Yes	No	No response/ Not sure
. . . ticket sales?	30.74%	66.89%	2.36%
. . . sponsorship sales?	8.78%	88.51%	2.70%

Is it a good idea for the NFL to play regular-season games outside of North America?

	August 09	August 07
Yes	54.05%	51.56%
No	43.24%	42.91%
No response/Not sure	2.70%	5.54%

Which league does the best job of reaching out to the community?

NBA - 23.73%

NFL - 20.34%

MLB - 20.00%

PGA - 11.19%

NHL - 7.12%

NASCAR - 4.75%

ATP - 0.34%

LPGA - 0.34%

IRL - 0.00%

WTA - 0.00%

Other (please specify) - 3.39%

No response/Not sure - 8.81%

Which of the following is the most important benefit to LEED (Leadership in Energy and Environmental Design) certification for venues? (LEED certification requires meeting strict standards for environmentally sustainable construction/operation)

Environmental benefits - 32.42%

Positive PR - 31.74%

Cost savings - 16.38%

Better ability to maintain and obtain bookings - 2.39%

N/A - there are no benefits to LEED certification - 2.39%

No response/Not sure - 14.68%

Overall, are green initiatives in today’s sports industry genuine?

	August 09	October 08
No, it is just a marketing gimmick	49.49%	42.79%
Yes, the industry feels that it is an important issue	39.93%	44.23%
No response/Not sure	10.58%	12.98%

Is it possible for this industry to build consensus around a “standard formula” for measuring sponsorship ROI?

	August 09	December 07
No	72.35%	64.89%
Yes	24.57%	25.78%
No response/Not sure	3.07%	9.33%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

	August 09	July 09	June 09	August 08
Optimistic (5, 6, or 7)	72.70%	72.83%	69.45%	65.97%
Neutral (4)	13.31%	10.14%	13.49%	14.11%
Pessimistic (1, 2, or 3)	13.65%	16.30%	16.67%	19.49%
No response/Not sure	0.34%	0.72%	0.40%	0.41%