TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

August 2008
NFL, college football, sports sponsorship, the economy, and facilities

The NFL players and owners are gearing up to negotiate a new collective bargaining agreement.  Which side do you think is most focused on the wishes of NFL fans?

  • The Owners – 59.11%
  • The Players – 5.67%

No response/Not sure – 35.22%

Which is most likely to happen during the negotiations for a new NFL CBA?

  • No work stoppage – 58.7%
  • The owners lock-out the players – 25.1%
  • Players strike – 4.86%

No response/Not sure – 11.34%

Do you think an NFL franchise will be playing in the Los Angeles market by the year 2012?

  • Yes, one franchise – 48.57%
  • No – 46.94%
  • Yes, two franchises in the same stadium – 0.41%

No response/Not sure – 4.08%

Do you think an NFL franchise will be playing in the Los Angeles market by the year 2010?

  • Yes, one franchise – 73.77%
  • No – 23.36%
  • Yes, two franchises in the same stadium – 1.64%

No Response – 1.23%

Which outlet does the best job presenting NFL games?

  • Fox – 49.8%
  • ESPN – 13.88%
  • NBC – 13.06%
  • CBS – 11.43%
  • DirecTV – 3.67%
  • NFL Network – 2.04%

No response/no opinion – 6.12%

Should Notre Dame be included in the Bowl Championship Series despite not being affiliated with a conference?

  • Yes – 57.79%
  • No – 38.52%

No response/Not sure – 3.69%

NBC recently extended their television contract with Notre Dame through 2015 for over $9 million per year.  If any school could sign an exclusive television rights deal, which team would garner the highest price?

  • No team would get more than Notre Dame – 31.97%
  • USC – 22.54%
  • Ohio State – 18.03%
  • Michigan – 8.20%
  • Texas – 5.33%
  • Florida – 4.10%
  • Penn State – 2.87%
  • Alabama – 1.23%
  • Miami – 0.82%
  • Nebraska – 0.00%
  • Other – 0.82%

No response/Not sure – 4.10%

Which college football legend would you most want to have dinner with?

  • Bear Bryant – 25.41%
  • Knute Rockne – 25.41%
  • Woody Hayes – 15.98%
  • Eddie Robinson – 10.25%
  • Bo Schembechler – 9.02%
  • No response/Not sure – 13.93%
  • Should college football players be paid?
  • No – 70.08%
  • Yes – 28.28%

No response/Not sure – 1.64%

From the property perspective, which of the following is most important to provide during sponsor summits?

  • Creation of multi-sponsor promotional platforms – 30.04%
  • Sponsor-to-sponsor business opportunities – 22.63%
  • Face-to-face interaction with owners/players/coaches – 14.40%
  • Sharing consumer research – 11.52%
  • Recreational/social interaction – 8.23%
  • High-profile guest speakers – 5.76%

No response/Not sure – 7.41%

From the sponsor perspective, which of the following is most important to receive during sponsor summits?

  • Sponsor-to-sponsor business opportunities – 33.74%
  • Access to consumer research – 18.93%
  • Creation of multi-sponsor promotional platforms – 17.70%
  • Face-to-face interaction with owners/players/coaches – 13.99%
  • Recreational/social interaction – 2.47%
  • High-profile guest speakers – 1.65%

No response/Not sure – 11.52%

How would you describe the investments sponsors are now making to measure Return on Investment (“ROI”)? (Compare to response in December 2007 TSP)

  • Ad hoc investment – sometimes measuring and sometimes not – 66.67%
  • Strong investment – consistent and deep ROI measurement – 15.23%
  • Lip service – ROI measurement not truly a priority yet – 11.93%

No response/Not sure – 6.17%

How would you describe the investments sponsors are now making to measure Return On Investment (“ROI”)?

  • Ad hoc investment – sometimes measuring and sometimes not – 64.89
  • Strong investment – consistent and deep ROI measurement – 17.33
  • Lip service – ROI measurement not truly a priority yet – 10.22

No response/Not sure – 7.56

Which of the following categories is most likely to reduce its sports sponsorship spending in the next 12 months?

  • Automobile – 58.85%
  • Banking – 28.81%
  • Alcoholic beverages – 5.76%
  • Pharmaceuticals – 3.70%
  • Wireless – 0.41%

No response/Not sure – 2.47%

How has the economic downturn personally affected your business during the past six months?

  • Minor drop in business – 52.26%
  • No effect – 24.28%
  • Business has improved slightly – 11.11%
  • Major drop in business – 6.58%
  • Business has improved significantly – 3.29%

No response/Not sure – 2.47%

When do you think economic conditions will improve?

  • More than a year – 57.61%
  • Within the next year – 36.63%
  • Within the next six months – 4.53%

No response/Not sure – 1.23%

Now that many teams are building new stadiums/arenas, has the allure of a new facility become less significant to today’s fans?

  • No – 66.12%
  • Yes – 33.06%

No response/Not sure – 0.83%

Which element of sports facilities has seen the most improvement in the past 20 years?

  • Club/suite areas – 62.81%
  • Concourses – 15.29%
  • Seating/sightlines – 10.74%
  • Concessions – 8.68%
  • Entrances – 0.00%
  • Other – 1.65%

No response/Not sure – 0.83%

Which of the following stadium projects scheduled to be completed in 2009 will have the most effect on future stadium design and construction:

  • Dallas Cowboys – 57.85%
  • New York Giants/Jets – 19.01%
  • New York Yankees – 11.16%
  • New York Mets – 1.65%

No response/Not sure – 10.33%

Has the ongoing Brett Favre saga hurt or helped his marketability?

  • Slightly hurt – 54.96%
  • Significantly hurt – 19.01%
  • No impact – 15.70%
  • Slightly helped – 7.44%
  • Significantly helped – 0.83%

No response/Not sure – 2.07%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

 

Aug 07

 

June 08

July 08

Aug 08

Optimistic (5, 6, or 7)

75.37%

 

84.78%

73.71%

65.97%

Neutral (4)

9.36%

 

6.96%

11.86%

14.11%

Pessimistic (1, 2, or 3)

14.29%

 

8.26%

13.92%

19.49%

No response/Not sure 

0.99%

 

0.00%

0.52%

0.41%

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