TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

August 2007
NBA gambling issue, the NFL, college conferences & TV networks, athlete behavior and sports sponsorships

How does the recent discovery of NBA referee Tim Donaghy’s gambling on NBA games impact Las Vegas’ chances of getting a NBA franchise?

  • Somewhat harmful to Las Vegas – 42.91%
  • Very harmful to Las Vegas – 36.33%
  • Neither harmful nor helpful – no impact – 18.34%
  • Somewhat helpful to Las Vegas – 1.04%
  • Very helpful to Las Vegas – 0.35%

No response/Not sure – 1.04%

How would you grade Roger Goodell’s first year as NFL commissioner?

  • B – 52.25%
  • A – 32.53%
  • C – 11.42%
  • D – 0.35%
  • F – 0.35%

No response/Not sure – 3.11%

Is it a good idea for the NFL to play regular-season games outside of North America?

  • Yes – 51.56%
  • No – 42.91

No response/Not sure – 5.54%

Now that the NFL has shut down NFL Europa, how important is it for the NFL to keep trying to extend its brand internationally?

  • Somewhat important – 43.94%
  • Extremely important – 29.41%
  • Not really important – 26.64%

No response/Not sure – 0.00%

Do you think the new Big Ten Network will be financially successful?

  • Yes – 51.21%
  • No – 28.03%

No response/Not sure – 20.76%

Other than the Big Ten, which of the following conferences is in the best position to launch a successful television network of its own?

  • SEC – 43.25%
  • ACC – 21.45%
  • Pac 10 – 11.76%
  • Big East – 6.92%
  • Big 12 – 4.50%

No response/Not sure – 12.11%

Should professional athletes be considered “role models” in the eyes of the general public?

  • Yes, somewhat – 45.99%
  • Yes, definitely – 36.59%
  • No, not really – 12.20%
  • No, definitely not – 4.53%

No response/Not sure – 0.70%

Should professional athletes be held to a different standard of conduct than members of the general public?

  • Athletes should be held to a higher standard of conduct. – 58.19%
  • Athletes should be held to the same standard of conduct. – 41.81%
  • Athletes should be held to a lower standard of conduct. – 0.00%

No response/Not sure – 0.00%

Overall, do you think the news media is fair in its reporting of athlete behavior issues?

  • Yes – 55.75%
  • No – 40.77%

No response/Not sure – 3.48%

Which property has done the best job addressing athlete behavior issues?

  • NFL – 40.07%
  • NASCAR – 18.47%
  • NHL – 13.94%
  • NBA – 11.50%
  • MLB – 3.83%

No response/Not sure – 12.20%

When it comes to making buying decisions, who understands integrated, multi-media sports sponsorships BEST?

  • Experiential/Sports Agency – 37.86%
  • Brand – 28.93%
  • Advertising Agency – 11.79%
  • Other – 4.29%

No response/Not sure – 17.14%

When it comes to activation, who understands integrated, multi-media sports sponsorships BEST?

  • Experiential/Sports Agency – 51.07%
  • Brands – 22.14%
  • Advertising Agencies – 6.07%
  • Other – 4.29%

No response/Not sure – 16.43%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 15.71%
  • 6- Very Optimistic – 34.64%
  • 5- Somewhat Optimistic – 39.29%
  • 4- Neither Optimistic nor Pessimistic – 6.07%
  • 3- Somewhat Pessimistic – 2.86%
  • 2- Very Pessimistic – 0.36%
  • 1- Extremely Pessimistic – 0.36%

No response/Not sure – 0.71%

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