TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

August 2006
NFL sponsorship, athlete representation, Internet service providers

Pretend you are Roger Goodell, the new commissioner of the NFL. In your first year on the job, which of the following is your highest priority?

  • Solidifying my relationship with NFLPA Executive Director Gene Upshaw – 49.59%
  • Solidifying the NFL Network’s penetration across all major cable operators – 23.36%
  • Achieving a deal to bring a NFL franchise back to Los Angeles – 15.98%
  • Creating a taskforce to map out the NFL game experience of the future – 9.43%

No response – 1.64%

Do you think an NFL franchise will be playing in the Los Angeles market by the year 2010?

  • Yes, one franchise – 73.77%
  • No – 23.36%
  • Yes, two franchises in the same stadium – 1.64%

No Response – 1.23%

It is vital to the NFL’s growth to place a franchise in the Los Angeles market.

  • Somewhat agree – 44.67%
  • Strongly agree – 16.80%
  • Neither agree or disagree – 14.75%
  • Somewhat disagree – 14.34%
  • Strongly disagree – 8.61%

No Response – 0.82%

If an NFL franchise were to be placed in the Los Angeles market, where do you think it would come from?

  • Relocation – 62.70%
  • League expansion – 35.66%

No Response – 1.64%

Pretend you are the head coach of an NFL club that has just scored a touchdown on your home field with 30 seconds left in the game brining you to within one point. What do you do?

  • Kick the extra point to tie the game - 79.51%
  • Go for two for the win – 19.26%
  • Take a knee and start looking for a new job – 0.82%

No Response - 0.41%

Pretend you are the Chief Marketing Officer of Bank of America. Which property below is absolutely critical to have in your sponsorship portfolio (if you work in sports do not choose the property in which you work).

  • NFL – 35.12%
  • MLB – 15.70%
  • PGA Tour – 12.40%
  • NASCAR – 11.98%
  • College football – 8.68%
  • College basketball – 6.61%
  • Other – 2.07%
  • NHL – 1.65%
  • NBA – 1.24%
  • IRL – 0.00%
  • LPGA Tour – 0.00%
  • Men’s tennis – 0.00%
  • Women’s tennis – 0.00%

No Response – 4.55%

In your opinion, the Bowl Championship Series is:

  • Needing a major overhaul – 32.78%
  • Working as well as can be expected – 25.73%
  • Needing minor tweaks – 18.26%
  • The biggest challenge facing college football – 14.52%
  • A project whose days are numbered - 7.88%

No Response – 0.83%

What is your all time favorite baseball movie?

  • Field of Dreams (1989) – 31.67%
  • Bull Durham (1988) – 24.58%
  • The Natural (1984) - 18.33%
  • Major League (1989) – 7.92%
  • Other – 5.83%
  • A League of Their Own (1992) – 2.50%
  • The Sandlot (1993) – 2.50%
  • For Love of the Game (1999) – 2.08%
  • Eight Men Out (1988) – 1.67%
  • Fever Pitch (2005) – 1.25%
  • The Rookie (2002) – 0.83%

No Response – 0.83%

Which firm is best positioned to become the market leader with a global multi-sport athlete representation practice?

  • Creative Artists Agency – 27.50%
  • IMG – 24.17%
  • Wasserman Media Group – 15.42%
  • Octagon – 12.50%
  • None of the above – 6.67%
  • Other – 1.25%

No Response – 12.50%

On this question, we are looking for your gut impression. What do you think is the biggest challenge facing sports marketing and event marketing agencies today?

Finding better mechanisms to measure Return On Investment  (ROI) and Return On Objective (ROO) – 35.29%

  • Competing to find new clients (new business) – 23.53%
  • Taking advantage of evolving media platforms – 23.53%
  • Competing to keep existing clients – 10.50%
  • Finding and keeping key executives – 5.46%

No Response – 1.68%

How would you describe the state of Internet Service Providers (ISPs) as a sponsorship category?

  • Growing – 39.08%
  • Declining – 33.19%
  • At its peak – 19.75%

No Response – 7.98%

What overall grade would you give ISP sponsors, as a category, based on activation of their sports sponsorships?

  • C – 52.52%
  • B – 20.59%
  • D – 14.29%
  • F – 0.42%
  • A – 0.00%

No Response – 12.18%

Superman is back in theaters. Which of Superman’s traits would you most like to have?

  • Ability to fly – 56.72%
  • X-ray vision  - 21.85%
  • Superhuman strength – 11.76%
  • Deflect all bullets – 6.30%
  • A red cape – 1.26%
  • Leap tall buildings – 0.84%

No Response – 1.26%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • 7- Extremely Optimistic – 17.65%
  • 6- Very Optimistic – 39.08%
  • 5- Somewhat Optimistic – 35.29%
  • 4- Neither Optimistic nor Pessimistic – 4.62%
  • 3- Somewhat Pessimistic – 2.94%
  • 2- Very Pessimistic – 0.00%
  • 1- Extremely Pessimistic – 0.00%

No response – 0.42%
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