TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

August 2005
Start of 2005 football season, Winter Olympic sponsors, research

How would you grade the league's efforts in promoting the kickoff of the new NFL season? (SELECT ONE)

  • B - 47%
  • C - 26%
  • A - 17 %
  • D - 3%
  • F - 1%

How does the buzz for the 2005 NFL season compare with the buzz at the start of previous NFL seasons? (SELECT ONE)

  • About the same - 46%
  • Somewhat less buss - 23%
  • Somewhat more buzz - 15%
  • Stronger buzz - 10%
  • Much less buzz - 3%

Will you be playing fantasy football this season?

  • Yes - 76%
  • No - 24%

NASCAR's Mark Martin announced his retirement earlier this year and has had a farewell tour. But now he feels he wants to put off retirement. Should NASCAR "enforce" his retirement after this season?

  • Yes - 90%
  • No - 5%

Assume you are in charge of worldwide advertising for General Motors. Which of the following 2006 Winter Olympics sports would you sponsor? (SELECT ONE)

  • Figure Skating - 40% 
  • Hockey - 23%
  • Skiing - 16%
  • Snowboarding - 14%
  • Bobsledding / Luge - 5%
  • Speed Skating - 2%

The NHL has cancelled this season's NHL All-Star game so NHL players can participate in the upcoming Winter Olympics in Turin, Italy. Do you agree with this decision?

  • Strongly Agree - 43%
  • Somewhat Agree - 24%
  • Neither Agree Nor Disagree - 12%
  • Somewhat Disagree - 10%
  • Strongly Disagree - 1%

Will Rafael Palmeiro get inducted into the MLB Hall of Fame?

  • No - 59%
  • Yes - 39%

Product placement is becoming more important to sponsorship deals.

  • Somewhat Agree - 55%
  • Strongly Agree - 26%
  • Neither Agree Nor Disagree - 11%
  • Somewhat Disagree - 3%
  • Strongly Disagree - 1%

Certain sponsors are paying closer attention to measuring Return On Investment (ROI). How will this impact sports properties? (SELECT ONE)

  • Good for sports - 49%
  • Bad for sports - 35%
  • No impact on sports - 16%

Is your organization spending more or less on consumer research compared to 3 years ago? (SELECT ONE)

  • Spending is about the same - 33%
  • Spending is up slightly - 31%
  • Spending is up significantly - 27%
  • Spending is down slightly - 2%
  • Spending is down significantly - 3%

What is the most common use of sports fan research today? (SELECT ONE)

  • Understand consumer behavior - 26%
  • Sell sponsorship - 23%
  • Sell tickets or other seating products - 20%
  • Measure customer satisfaction - 17%
  • Measure sponsorship ROI - 7%
  • Understand viewership patterns - 4%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

  • Very Optimistic - 36%
  • Somewhat Optimistic - 34%
  • Extremely Optimistic - 14%
  • Neither Optimistic Nor Pessimistic - 10%
  • Somewhat Pessimistic - 5%
  • Extremely Pessimistic - 1%
  • Very Pessimistic - 0%
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