TURNKEY Sports Poll August 2004 - NFL growth in television, TiVo, marketing towards teens and children

TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

August 2004
NFL growth in television, TiVo, marketing towards teens and children

The NFL is discussing a new TV deal. Will the League see an increase over its current eight-year, $17.6 billion deal?

3-4% increase - 28.13%

5-7% increase - 25.63%

1-2% increase - 15.00%

Flat - 9.38%

Over 10% increase - 7.50%

8-10% increase - 6.88%

Decrease - 3.75%

No Response - 3.75%

Which of the following changes are likely to be part of the new TV contract from the current deal? (SELECT ALL THAT APPLY)

Monday Night Football will move to ESPN - 43.67%

Thursday night games every week - 41.14%

NBC will return to cover the NFL - 24.68%

Some games will be pay per view only - 8.23%

Other - 3.78%

All Sunday afternoon games will be carried by one network 1.27%

None of these - 8.86%

No Response - 8.86%

Which of the following best describes the NFL's growth curve?

Still rising with more growth potential ahead 74.05%

Has reached its peak - 22.15%

Starting to decline - 1.27%

No Response - 2.53%

How often does your firm actively market to children and teens?

Some of the time - 36.71%

All of the time - 34.18%

Never - 15.82%

Rarely - 6.33%

No Response - 6.96%

Of the following activities which do children age 7-15 participate in the most and least: Play Sports

2nd - 30.32%

3rd - 27.10%

Most - 25.16%

Least - 17.42%

Of the following activities which do children age 7-15 participate in the most and least: Watch Sports

Most - 7.74%

2nd - 10.32%

3rd - 36.77%

Least - 45.16%

Of the following activities which do children age 7-15 participate in the most and least: Play Video Games

Most - 61.29%
2nd - 26.45%
3rd - 10.97%
Least - 1.29%

Of the following activities which do children age 7-15 participate in the most and least: Download and Listen to Music

Most - 18.71%

2nd - 32.90%

3rd - 21.94%

Least - 26.45%

Compared to 5 years ago how much interest do sponsors have in the following sponsorship elements: Hospitality

More Interest - 48.05%

Same - 38.96%

Less Interest - 12.99%

Compared to 5 years ago how much interest do sponsors have in the following sponsorship elements: Signage

Same - 47.40%

More Interest - 24.68%

Less Interest - 27.92%

Compared to 5 years ago how much interest do sponsors have in the following sponsorship elements: Player Appearances

Same - 47.40%

More Interest - 35.71%

Less Interest - 16.88%

Compared to 5 years ago how much interest do sponsors have in the following sponsorship elements: Tickets

Same - 61.04%

More Interest - 29.22%

Less Interest - 9.74%

Will TiVo and other technology render 30-second commercials during sports television broadcasts extinct?

No - 84.31%

Yes - 14.38%

No Response - 1.31%

Which of the following is the best benefit of being a limited partner in a sports franchise?

Financial return vs. risk - 37.75%

Access to good tickets - 29.14%

Fan/media attention - 24.50%

Access to players - 3.31%

No Response - 5.30%

In which of the following sports would you be most interested in being a limited team partner?

NFL - 65.56%

MLB - 10.60%

NHL - 5.96%

NASCAR - 5.96%

NBA - 3.97%

No Response - 7.95%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your business?

Extremely Optimistic - 11.26%

Very Optimistic - 29.80%

Somewhat Optimistic - 44.37%

Neither Optimistic Nor Pessimistic - 3.97%

Somewhat Pessimistic - 7.28%

Very Pessimistic - 0.66%

Extremely Pessimistic - 1.32%

No Response - 1.32%