Do you think that an exciting March Madness tournament and close playoff races in the NBA and NHL in the Spring help upfront advertising sales for nationally televised Fall sports?

Yes – 56.91%
No – 33.15%

Which of the following has had the MOST positive impact on the current ad sales strength of nationally televised sports programming?

Weak prime time entertainment – 25.41%
Sports ratings – 22.65%
Sports being DVR proof – 20.44%
Writers’ strike – 13.81%
Innovative content distribution – 3.87%
Other – 3.31%

Which operator has the best sports strategy?

DirecTV – 61.58%
Comcast – 18.64%
Time Warner – 3.39%
EchoStar/Dish Network – 1.13%
Cox – 0.56%

Which single-sport network is most viable?

NFL Network – 46.89%
Golf Channel – 25.42%
Speed – 10.17%
NHL Network – 3.39%
Big Ten Network – 2.82%
NBA TV – 2.26%
Tennis Channel – 0.56%
Other – 5.08%

Should single-sport networks be made available on “basic cable” (without additional cost to consumers) or on sports tiers that require consumers to pay extra?

Basic Cable – 53.67%
Sports Tiers – 41.81%

MLB is currently searching for a President/CEO for the new Baseball Network.   What attribute/experience type is MOST important for the successful candidate?

Content/Programming – 31.64%
Affiliate Sales & Relationships – 27.68%
Advertising Sales & Relationships – 19.77%
Consumer Marketing – 13.56%
Baseball Background – 1.69%
Production/Technical – 1.13%

Five years from now, which segment of IndyCar’s business do you think will have experienced the most growth?

None of the above – 24.43%
Sponsorships – 23.30%
Television/ratings – 11.93%
Attendance – 10.80%
Race purses – 10.23%
Other – 0.57%

Five years from now, which of the following statements is most likely to be true?

Danica Patrick will be in NASCAR – 41.71%
NASCAR will have a race in close proximity to Manhattan – 36.00%
IndyCar will be challenging NASCAR for supremacy in the U.S. – 4.57%
Dale Earnhardt Jr. will be in IndyCar racing – 0.57%

With advances in ticketing technology fueling secondary ticket markets, which of the following best describes the future of the “season ticket”?

Holding Steady in Value – 50.86%
On the Decline – 24.57%
On the Rise – 21.71%

Which sport is best for corporate hospitality/entertainment?

Pro Golf – 36.00%
NFL – 22.86%
MLB – 14.29%
NASCAR – 11.43%
NBA – 5.71%
NHL – 3.43%
Pro Tennis – 2.86%
MLS – 1.14%
Mixed Martial Arts – 0.57%
Boxing – 0%

At what point in time following the opening of a new facility is the honeymoon over, i.e., the facility alone is no longer enough of an attraction to sell tickets?

3 years – 38.64%
2 years – 24.43%
A well-designed facility will always help ticket sales – 13.07%
1 year – 10.23%
5 years – 6.25%
4 years – 5.11%
6-10 years – 1.14%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

5 - Somewhat Optimistic – 41.38%
6 - Very Optimistic – 28.16%
7 - Extremely Optimistic – 12.07%
3 - Somewhat Pessimistic – 9.20%
4 - Neither Optimistic nor Pessimistic – 6.90%
2 - Very Pessimistic – 1.15%
1 - Extremely Pessimistic – 0.57%