Is it your perception that the recently intensifying spotlight on the Super Bowl’s commercials helps or hurts upfront advertising sales?

Helps – Advertisers crave the publicity and secondary exposure – 66.89%
Hurts – Advertisers fear being ranked low on Monday’s rankings – 19.06%

Which of the following media types do you think is the fastest growing?

Internet – 55.18%
Wireless – 36.12%
Cable TV – 7.36%
Broadcast TV – 0.67%
Print – 0.00%

Will American Idol still be on prime time television in five (5) years?

No – 69.57%
Yes - 30.43%

Who seems to be tougher sponsorship negotiator, Coke or Pepsi?

Coke – 52.17%
Pepsi – 17.39%

Who seems to be the better marketing partner, Coke or Pepsi?

Pepsi – 46.15%
Coke - 37.12%

What overall grade would you give the soft drink/carbonated beverage category for its sports sponsorship activation?

B – 58.92%
A - 17.17%
C – 17.17%
D – 2.69%
F – 0.00%

Which of the following categories has the best growth potential in the sports sponsorship marketplace?

Energy drinks – 47.14%
Vitamin water – 25.93%
Bottled water – 15.49%
Other – 7.07%

Grilling season is here – how do you prefer your steak?

Medium Rare – 55.89%
Medium Well – 34.68%
Well Done – 3.37%
I don’t eat steak – 3.37%
Rare – 2.36%

Based on what you have seen or heard so far, which of the following planned New York area sports facilities is going to be the BEST VALUE for suiteholders?

Giants/Jets new stadium – 23.23%
Yankees’ new ballpark – 14.14%
MSG’s new arena – 11.11%
Nets’ new arena – 10.77%
Mets’ new ballpark – 6.06%
Devils’ new arena – 5.72%
Red Bulls’ new stadium – 2.69%
ISC’s new racetrack – 2.02%
Islanders new arena – 1.35%

Based on what you have seen or heard so far, which of the following planned New York area sports facilities is going to be the BEST VALUE for sponsors?

Giants/Jets new stadium – 21.89%
Yankees’ new ballpark – 17.17%
MSG’s new arena – 8.08%
Mets’ new ballpark – 8.08%
Nets’ new arena – 7.41%
Devils’ new arena – 5.72%
Red Bulls’ new stadium – 5.05%
ISC’s new racetrack – 2.36%
Islanders new arena – 1.35%

Based on what you have seen or heard so far, which of the following planned New York area sports facilities is going to generate the MOST gross revenue?

Which race will you follow this Memorial Day weekend?

Neither – 56.27%
Indianapolis 500 – 22.03%
Coca-Cola 600 – 11.19%
Both – 10.51%

Which major racetrack operator does the best job at continually improving its facilities?

International Speedway Corp. (ISC) – 22.37%
Speedway Motorsports, Inc. (SMI) – 9.49%
Dover Motorsports, Inc. (DMI) – 1.69%

Pretend you are running ISC and you are looking to build a motor speedway in the New York/North Jersey market.   The market is crowded so you decide to partner with a local property.   Who would be the best local partner?

Cablevision/MSG Companies – 25.42%
Giants/Jets JV – 20.68%
Yankees – 17.97%
Mets – 3.39%
Nets – 3.05%
Other__________________(open ended) – 2.71%
Time Warner
IMG
Winged Foot
Penzoil
City of NY
Metro Trans. Auth.
don't partner
Real Estate Developer
Red Bulls – 2.03%
Devils – 1.69%
slanders – 1.69%

Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?