TURNKEY Sports Poll April 2004 - Growth of sports on television, sports franchises in Las Vegas, illegal sports betting

TURNKEY Sports Poll

Turnkey Sports & Entertainment owns the Turnkey Sports Poll, the industry’s continuing survey of senior-level executives and owners which probes the hottest issues inside sports. The results of the poll appear weekly in the SportsBusiness Journal.

April 2004
Growth of sports on television, sports franchises in Las Vegas, illegal sports betting

Technology is heading toward a "1,000-channel" television universe. What impact is this likely to have on the value of television sports properties?

Decrease sports property valuations - 52.76%

Increase sports property valuations - 32.52%

No impact on sports property valuations - 14.11%

No Response - 0.61%

As "high definition" television becomes more prevalent, with better visual images and better audio, what sport will experience the largest increase in viewership due to high definition television?

Football - 39.26%

Hockey - 30.67%

Baseball - 7.36%

Motorsports - 6.13%

Basketball = 4.29%

Soccer - 4.29%

Extreme Sports - 1.23%

Other (specify) – None - 1.23%

Golf - 0.61%

Other (specify) - I don't think it will affect any particular sport - 0.61%

Other (specify) - None - it will improve everyone's enjoyment, but not enough to cause viewing habits to change - 0.61%

Other (specify) - None. - 0.61%

No Response - 3.07%

What will be the trend in sports television rights fees over the next five (5) years?

Rights fees will be flat - 36.81%

Trend up - 31.29%

Trend down - 31.29%

No Response - 0.61%

Which of the following sports venues has had the most impact on the design of subsequent sports venues?

Camden Yards - 78.53%

Astrodome - 7.98%

Palace of Auburn Hills - 7.36%

Texas Stadium - 1.23%

Wrigley Field - 1.23%

Fenway Park - 0.61%

No Response - 3.07%

Ninety-five major league franchises have moved into stadiums and arenas since 1988. How many years from now will the next wave of new stadium and arena development take place?

Number of years: - 10 - 26.99%

Number of years: - 20 - 20.86%

Number of years: - 15 - 12.88%

Number of years: - 25 - 9.82%

Number of years: - 30 - 7.36%

Number of years: - 5 - 6.13%

Number of years: - 8 - 2.45%

Number of years: - 12 - 1.84%

Number of years: - 6 - 1.23%

Number of years: - 11 - 1.23%

Number of years: - 35 - 1.23%

Number of years: - 0 - 0.61%

Number of years: - 1 - 0.61%

Number of years: - 2018 - 0.61%

Number of years: - 3 - 0.61%

Number of years: - 40 - 0.61%

Number of years: - 60 - 0.61%

Number of years: - 7 - 0.61%

No Response - 3.68%

Do you think that a professional sports franchise will be located in Las Vegas in the next 10 years?

Yes - 79.14%

No - 19.02%

No response - 1.84%

Which league do you think will be the first to place a franchise in Las Vegas? (PLEASE SELECT ONE ANSWER)

NBA - 34.11%

MLB - 27.91%

NHL - 20.16%

MLS - 15.50%

NFL - 0.78%

No Response - 1.55%

Which sport benefits the most from gambling, including legal and illegal gambling?

College basketball - 9.82%

NFL - 65.03%

Horse racing - 14.72%

College football - 6.13%

NHL - 1.23%

MLB - 0.00%

MLS - 0.00%

NBA - 0.61%

No Response - 2.45%

Would the elimination of legalized sports betting have a positive impact or negative impact on the sports business?

Negative impact -67.48%

No impact - 25.77%

Positive impact - 6.13%

No Response -0.61%