Len Perna - President & CEO
LenPerna@TurnkeySE.com

Len Perna has been a top executive in the sports industry since 1985 when he began his sports career as a business attorney for Cap Cities ABC/ESPN, Inc. Len's hands-on experience since that time spans sales, marketing, broadcast, facility development, facility management, licensing, acquisitions, and senior level management.

Before founding Turnkey Sports, Len served as the Vice President of Business Operations & General Counsel of the Dallas Stars where he helped drive the Stars from the bottom of the NHL in revenue to the top. Len gained passage of the "Brimer Bill" in Texas for sports facility funding and served as the point person in the creation of the American Airlines Center.

Prior to the Stars, Len served as the Executive Director-General Sales Manager of the Detroit Tigers, the Detroit Red Wings, the FOX Theater Group and the facility management company, Olympia Entertainment, Inc. Len managed all sales, broadcast, licensing, publishing and new business opportunities (including acquisitions), increasing revenues by more than 400 percent.

Len received his B.A. from the University of Michigan, magna cum laude, and his J.D. from the University of Michigan School of Law, magna cum laude. Len also graduated summa cum laude from Ohio University with a Masters in Sports Business Management and summa cum laude from the Sports Executive Training Program at New York University.

Melissa Dean - Senior Vice President
MelissaDean@TurnkeySE.com

Melissa Dean serves as the Vice President of Finance and Advisory Services for Turnkey Sports. Melissa leads the Advisory Services business unit, where she has built a strong reputation for providing extremely detailed financial analytics for transactions involving mergers, acquisitions, valuations, appraisals, facility development and market demand. In addition, Melissa is responsible for identifying, creating and managing Turnkey’s strategic alliances, including the TeamBuilder Alliance, Turnkey-Shugoll and Turnkey-ERA. Melissa oversees the administration of all company operations including staffing and marketing, and acts as Turnkey’s Controller.

Before joining Turnkey, Melissa served for seven years in Europe and the U.S. at PricewaterhouseCoopers specializing in financial services industries. Melissa worked with such clients as AXA, Chase, Citibank, Fidelity, JP Morgan and other global clients. Melissa holds a B.S. degree in accounting and finance from the University of Southern California and a Master of Business Administration from Duke University’s Fuqua School of Business.

Haynes Hendrickson heads up the Turnkey Sports Market Intelligence division. He oversees the sales, service, execution and analysis of Turnkey’s suite of FanTrak products to professional sports and entertainment companies. He joined Turnkey Sports in September 2005.

Prior to joining Turnkey Sports Haynes spent 6 years as Director, Direct Response Marketing for Kroenke Sports Enterprises, overseeing all of the database marketing and market research initiatives for KSE. Haynes provided market, demographic, geographic and psychographic analysis for KSE’s sponsorship, marketing and ticket sales departments. His first job in professional sports was with his hometown favorite Philadelphia Phillies for 5 years.

Haynes is a graduate of the University of Vermont. Haynes is an avid skier, golfer and runner with 10 marathons currently under his belt.

Michael serves as Vice President of Information Technology at Turnkey Sports. Michael is responsible for driving the development of new technologies for the company, including next-generation business intelligence software. As VP of Information Technology, he definitely has the best computer monitor.

Before joining Turnkey, Michael served in the US Navy as a nuclear reactor operator, then became a carpenter and full-time student (Temple University), played guitar and sang in a rock band, and then finally became a programmer at Disc Makers in Pennsauken, NJ, where he could always find a pickup band for a weekend gig. While at Disc Makers, he managed many large scale projects, eventually becoming the Programmer Manager.

In his spare time, Michael enjoys community theater, singing and song writing, working on his house, and spending quality time with his wife and son. Born and raised in the suburbs of Columbus, Ohio, Michael is a rabid Ohio State fan and is quite happy to be working in an office full of Michigan fans because [edited for content]. Go Buckeyes!

Steve Seiferheld - Vice President, Turnkey Intelligence
SteveSeiferheld@turnkeyse.com

Steve Seiferheld serves as Vice President in charge of Turnkey Intelligence’s sponsorship research division.  Specifically, he oversees all custom consumer research pertaining to sponsors their sports partnerships.

Steve most recently held senior manager positions in market research at the Home Shopping Network and Bristol-Meyers Squibb.  He began his career at Nabisco driving consumer research for product development, sensory and consumer perception, quality assurance and manufacturing services.   Steve also served as a manager of several global brands at the AC Nielsen Company.  

Steve holds an M.S. in Statistics from Cornell University, is a Magna Cum Laude graduate of Rutgers University with a B.A. in Statistics, and is a member of Phi Beta Kappa Honor Society.  On the side, he enjoys spending time with his wife and two sons, playing golf, and watching the NY “Football” Giants.

Emily oversees all of Turnkey’s major league accounts (MLB, MLS, NBA, NFL, & NHL). Her primary responsibilities include business development, strategic oversight of client accounts, research plan development, analysis, and data activation consultation. A Boston University graduate, Emily worked with the MLBPA, the WUSA’s Boston Breakers, and the Brentford Bees before joining Turnkey. She also consulted for the Naismith Memorial Basketball Hall of Fame and the UMass Athletic Department while receiving her MS in Sport Management from UMass Amherst.

In her spare time, Emily participates in triathlons and acts in local theatrical productions. She is also an avid fan of the Phillies and Eagles.

Nikolay takes the lead on Turnkey’s more extensive research projects. He is responsible for the concept development and execution of Turnkey’s first syndicated research endeavor – the Turnkey Team Brand Index.

Nikolay received a BA in Business Administration from the American University in Bulgaria (AUBG) and a Masters degree in Sport Management from the University of Massachusetts at Amherst. Prior to joining Turnkey, Nikolay worked for the FIBA European Basketball Championship for Men (EuroBasket).

While at AUBG, Nikolay was a four-year member of the men’s basketball team, and a three-year team captain. When not playing basketball or running in his free time, he enjoys arguments with US friends and colleagues about football, not football, being the world’s best game.

David’s primary role is to manage the product design process for new and existing products and services offered by Turnkey. His work includes concept development and research, the compilation of product feature requirements, and participates in design of user interaction models. David also supports sales and client service staff.

A graduate of Villanova University, David began his career at The Space Telescope Science Institute (STScI) where spent five years involved with the science operations of NASA’s Hubble Space Telescope (HST). At STScI he assisted HST general observers, archival researchers and instrument scientists in the reduction and analysis of scientific and calibration data. David supported NASA’s on-orbit servicing missions and participated in the pre-launch, thermal-vacuum testing of the Cosmic Origins Spectrograph. To complement his scientific background with other technical skills, David and his brother co-developed a fully functional e-commerce website for a publicly traded business based in Maryland.

David later earned his MS degree in Sport Management from The University of Massachusetts at Amherst, focusing his studies on college athletics and his interest in market research. David served as the Director of Men’s and Women’s Basketball Operations Intern for Harvard Athletics under coaches Kathy Delaney-Smith and Frank Sullivan.

Some of David’s other interests include photography, coaching high school, and attending live concerts.

Josh works in the Product Development Group as Product Director for Turnkey Sports & Entertainment's Prospector product.  He is responsible for managing all client-side aspects of Prospector, including client setup, algorithm development, training of new clients as well as all database append needs.  Prior to this role, Josh served as Project Director for Turnkey's MLB clients.

Prior to joining Turnkey, Josh worked in the Marketing department of the Philadelphia Eagles. During his time there, he conducted research and analysis for the Marketing and Corporate Sales departments and helped with the management of the Eagles Extra Points program.

Josh earned his BA in International Relations and Economics as well as his MS in Economics from Lehigh University. While pursuing his dual degrees as an undergraduate Josh was a member of the Men’s Crew team.  While pursing his MS, Josh served as a graduate assistant in the Lehigh Athletics department.

A native of Connecticut, Josh loves reading, watching movies, running, the Red Sox and the Patriots, and while not at work, spending as much time as possible on Cape Cod.

Jaclyn Haines - Project Director
JaclynHaines@TurnkeySE.com

Jaclyn serves as Project Director for Turnkey Sports & Entertainment’s Market Intelligence division.  She is responsible for assisting in all facets of research, including analysis, reporting, and survey programming for Turnkey’s clients.

Jaclyn earned her degree in Sport Management with minors in Spanish and Marketing from the University of Dayton. Prior to joining Turnkey, Jaclyn served as the volunteer coordinator for the Detroit Belle Isle Grand Prix and was a member of Dayton's Flyer Marathoners club.

A native of Michigan, Jaclyn is convinced that she hasn't brought her mid-western accent and dialect to the east coast but we don't believe her, it is a major point of contention (just ask her what products Coca-Cola and Pepsi produce). Jaclyn enjoys reading, all types of candy, and watching Michigan State, Notre Dame, and Detroit sports teams. She is also an avid runner, and is trying to catch Haynes for total marathons run (she currently trails 2-10).

David serves as a Project Director for Turnkey Sports & Entertainment’s Market Intelligence division.  He assists with all stages of marketing intelligence implementation including the programming, collection and analyzing of research data.

David graduated with a Bachelor of Arts as well as Master of Science degree in Psychology from Lehigh University.  While pursuing his masters, he conducted research focusing on college athletics, while coaching the men’s novice and varsity rowing teams.

As a transplant from the frozen tundra of Minnesota, David believes that the winters here aren’t that bad, enjoys watching Vikings Football, and probably drinks more coffee than he should.

Ryan serves as Project Director for Turnkey Sports & Entertainment’s Market Intelligence division. He is responsible for assisting in all aspects of the research process for clients in all areas of the sports and entertainment industry.

Ryan received his BA in Public Relations and Political Science from the University of Miami – Coral Gables. At Miami, Ryan was a member of the rowing team. After graduating, he worked at a public relations firm in Miami. He worked on several accounts, including Home Depot and Miami Sports and Exhibition Authority. He left South Florida to attend the University of Massachusetts at Amherst where he earned a MBA and a MS in Sport Management.

A native of Wisconsin, Ryan loves watching movies and football, particularly “The U” and his beloved “Cheeseheads.”

Leigh Buwen - Project Coordinator
LeighBuwen@TurnkeySE.com

Leigh Buwen serves as project coordinator for Turnkey Sports & Entertainment’s Market Intelligence division.  She is responsible for supporting the Project Directors in all facets of research including analysis, reporting, and survey programming for Turnkey’s clients. 

Prior to joining Turnkey, Leigh spent four years as a Research Associate at Profile Marketing Research in Lake Worth, FL.  There she managed a tracking study pertaining to tourism in Florida and assisted the Project Directors in both quantitative and qualitative research projects. 

Leigh graduated from The Pennsylvania State University in 2004 with a Bachelors of Science in Marketing.  Following graduation she served as a Board Member and Secretary of the Greater Ft. Lauderdale Chapter of the Penn State Alumni Association.  She also recruited potential students for the University.  As any other true Penn Stater, Leigh bleeds blue & white.  Nothing surpasses Penn State’s Creamery ice cream, grilled stickies, and hearing 107,000+ fans cheering WE ARE…PENN STATE! 

As a new resident of South Jersey and a native Floridian, Leigh has come to enjoy the changing seasons as well as the variety of activities they bring.  However, misses the year-round sun, warm weather, and beaches.  In her free time she enjoys spending time with her husband, family, and friends, traveling, reading, baking, and working out. 

Carolyne Savini manages retained executive searches for Turnkey. She has recruited some of the industry’s top executives for properties such as the New Meadowlands Stadium Company (NY Jets and NY Giants), NASCAR Media Group, Los Angeles Dodgers, NBA, and Intersport

Prior to joining Turnkey, Carolyne developed proposals and sold sponsorship packages for Learfield Sports at the University of Memphis Tiger Sports Property. Carolyne received her MBA and Masters in Sports Administration from Ohio University. She received her B.A. in Communications with a Minor in French Language & Literature from the University of Pittsburgh. While at Pitt, Carolyne was a member of the Varsity Swimming Team and earned both academic and athletic All-America honors.

A native of the South Jersey Shore, she enjoys summers at the beach, swimming, golf and futile attempts to carry a tune in karaoke - a personal favorite when serenading the office: Bonnie Tyler’s Total Eclipse of the Heart.

Diana Koch performs executive searches for Turnkey and has played a key role in filling executive level positions for some of the top sports and entertainment properties in the world including the Philadelphia Eagles, the Arena Football League, the National Basketball Association and the Toronto Blue Jays.

Before joining Turnkey, Diana worked with AAA Mid-Atlantic in their Human Resources department, recruiting and placing a wide range of positions in their corporate office. She also spent time with the Albany River Rats, the AHL affiliate of the New Jersey Devils in their Marketing and Community Relations departments.

Diana received her B.S. in Psychology and B.A. in Spanish from Union College in Schenectady, NY. While at Union, she was a member of Alford House, a theme house that produced campus-wide events surrounding current sporting events.

A native of Toronto, Ontario, Diana has moved seven times throughout her life, making stops in Boston, Denver, Philadelphia, and Celebration, FL: the Disney-created town in Orlando, white-picket fence and all.

Kyle serves as a Senior Applications Developer in Turnkey's Information Technology department.

Before joining Turnkey, Kyle worked for CIGNA Corporation as an application developer in their Human Resources department where he was responsible for the development and support of their corporate intranet website and their external job applicant website.  He also brings a strong background in infrastructure/operations management and project management from previous roles at CIGNA.

Kyle is currently pursuing his MBA at Temple University's Fox School of Business and holds a BS in Information Systems and Technology from Drexel University.

Kyle spends most of his free time supporting the Philadelphia area sports teams.  In addition to sports, Kyle enjoys playing or listening to music.

Michael serves as Applications Developer for Turnkey, creating the framework for new technologies and products for Turnkey Sports & Entertainment.

Michael previously worked with Turnkey on a number of web development projects before joining the team in 2009.  Prior to joining Turnkey, Michael worked in the Training and Development department with AAA Mid-Atlantic at their corporate offices in Wilmington, DE.  With AAA, Michael streamlined numerous reporting systems as well as created and maintained databases for internal use.

Michael earned Bachelor of Science degrees in Management Information Systems and Finance from the University of Delaware.  He also participated in Delaware’s International Accounting and Information Systems program in Australia and New Zealand.

In his spare time, Michael enjoys playing as much golf as possible, having already played Pebble Beach, Spanish Bay, Merion, Kapalua and Spyglass Hill.  He hopes to have the opportunity to play St. Andrews in the near future.

Michael serves as an Application Developer in Turnkey’s Information Technology department. He contributes to the development of Turnkey’s Prospector and Activator products, develops Salesforce CRM Integration, maintains Turnkey’s task automation and processing system, and carries out client installation and integration.

Michael graduated from Drexel University with a B.S. in Computer Science with minors in Business Administration and Communication. While an undergraduate at Drexel, he worked at Microsoft/Razorfish, developing online marketing applications, until joining up with Turnkey in his senior year. He transitioned from part-time to full-time with Turnkey following graduation.

In his spare time, Michael likes to attend sporting events and concerts, jam guitar, build websites, and work on his car. Growing up in Philadelphia, Michael is a fan of all Philly teams, but is a stout fan of the Eagles.

Patrick manages communication related projects for Turnkey Sports and Entertainment. He is responsible for creative development of online and print advertising, marketing collateral and public relations efforts.

Prior to joining Turnkey, Patrick was a public relations and design consultant for a national group of medical centers and a non-profit veterans association.

Patrick received a B.A. in Communication, specializing in radio, television and film, and an M.A. in Public Relations from Rowan University.

During his time as an undergraduate and graduate student at Rowan, Patrick was an active member of the university’s radio station. He hosted music programs and helped produce an award winning documentary series.

Keith handles day-to-day bookkeeping functions for Turnkey.

Prior to joining Turnkey, Keith was Administrative Director for the Philadelphia based non-profit Clean Air Council, overseeing all accounting and human resource functions. He also served as Business Director for the independent 12th Street Gym in Philadelphia and two Ladies Workout Express franchises. He began his career as an accountant with the Delaware Valley Medical Center.

Keith received certification as a paralegal from the American Institute of Paralegal Studies and studied Business Management and Broadcasting at Temple University in Philadelphia.

In addition to his work at Turnkey, Keith enjoys buying and selling antiques and collectibles, bowling and playing softball, while chasing after his twin boys.