Marketing Intelligence

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Organize and optimize marketing partnerships with the world's first cloud-based system for sponsorship. Deploy the Activator system to seamlessly manage, message, measure & maximize one sponsorship or dozens.

Increase ticket and premium seat sales; increase efficiency; reduce sales, marketing & overhead costs. Deploy the Prospector software engine for automatically finding, appending & scoring sales leads.

Monetize insights from custom research of your fans, audience segments, customers and prospects. Deploy Surveyor, the sports & entertainment industry's pioneer & leader in custom research.

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Executive Recruiting

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Success in sports, entertainment & media is a people business. You can't risk your business on a rushed or wrong hire.

Since 1996 Turnkey has been the sports & entertainment industry leader in executive recruiting.

Turnkey's been the choice for: Ringling Bros., the USTA, the NHL, the NBA, MLB, NASCAR, NHRA, DirecTV, XM Satellite, the Dodgers, Marlins, Jets, Giants, Dolphins, Kings, 76ers, Red Wings, Capitals, Predators and more than 100 other industry clients

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Recent UPDATES

  • New York Red Bulls Taking Corporate Partnerships to the Cloud

    The club's Corporate Sales Team will use Activator to connect and communicate with partners, execute contract elements, and share recaps in real time. Click here to read the press release.

  • PS&E Uses Turnkey's Surveyor Platform

    Palace Sport and Entertainment and Detroit Pistons step up market research initiatives with Turnkey's Surveyor platform. Click here to read the press release.

  • SportsBusiness Journal/Daily and Turnkey Search Compensation Study

    Thanks to all who participated in the SBJ/SBD & Turnkey Search compensation study. Look for results in an upcoming issue of SportsBusiness Journal.

  • DIS meets Coca-Cola© and Anheuser-Busch© In The Cloud

    Daytona International Speedway (DIS) is the most recent professional sports venue to adopt Activator, the cloud-based partnership management platform, as well as the first speedway to actually go live with dedicated channels for Coca Cola and Anheuser-Busch. Click here to read the press release.

Recent Polls

Turnkey Sports Poll
In last month’s Turnkey Sports Poll, the plurality of industry insiders (41%) thought the NBA’s league office does the best job of sharing sponsor activation best practices with its teams.

See More Sports Poll Results